In today’s competitive landscape, the most successful businesses are those that prioritize purpose over profit, grounding their operations in a compelling “WHY.” This article emphasizes that starting a venture without a clear understanding of its mission often leads to failure, as evidenced by staggering statistics showing that 90% of startups don’t survive. By identifying and addressing customer pain points, engaging with seed customers, and building meaningful relationships, entrepreneurs can create sustainable solutions that resonate deeply with their audience. Real-world case studies like TOMS Shoes and Warby Parker showcase the power of integrating a strong purpose into business strategies, illustrating that authenticity and community engagement foster customer loyalty and drive long-term success. As we navigate this era of purpose-driven entrepreneurship, it becomes imperative for aspiring business leaders to reflect on their motivations, embrace their “WHY,” and contribute to a more meaningful impact in the world.