Facial recognition technology (FRT) is rapidly evolving from a security tool to a powerful driver of sales and customer engagement across industries. By leveraging advanced algorithms and AI-driven analytics, businesses can offer hyper-personalized experiences, enhance customer loyalty, and increase sales efficiency. FRT enables businesses to recognize demographics, differentiate between first-time and repeat customers, and tailor promotions in real-time, improving conversion rates. Additionally, integrating FRT with immersive technologies like AR/VR opens new avenues for personalized interactions. However, the adoption of facial recognition must be balanced with ethical considerations, ensuring transparency, privacy, and data security. As businesses explore these innovations, they must also adhere to emerging standards in ethical AI governance to build customer trust and stay competitive in an increasingly digital marketplace.