In a world overflowing with choices—whether in shopping, careers, relationships, or entertainment—we assume that more options mean more freedom and happiness. However, research shows the opposite: too many choices create stress, anxiety, decision fatigue, and dissatisfaction. The pursuit of the “perfect” option often leads to regret, FOMO, and paralysis, making us less content with the choices we do make. Businesses and society exploit this overload, fueling unrealistic expectations and an endless cycle of comparison. The solution lies in embracing constraints, simplifying decisions, and shifting from maximizing to satisficing. By applying intentional limits, creating decision rules, and focusing on what truly matters, we can reclaim our time, energy, and peace of mind. Less choice doesn’t mean less freedom—it means more clarity, fulfillment, and joy.