Time is not a fixed, external force—it is a deeply subjective experience shaped by perception, memory, and engagement. As we age, time appears to speed up due to routine, reduced novelty, and the way our brains process memories. Neuroscientific research reveals that attention, dopamine, and life experiences play crucial roles in shaping our sense of time, while philosophical debates between Einstein and Bergson highlight the contrast between objective and lived time. However, we are not powerless—by embracing novelty, practicing mindfulness, breaking routine, and allowing moments of boredom, we can reclaim a richer, more expansive sense of time. Ultimately, life is not about counting hours but making them count.