Neuromarketing blends neuroscience with marketing strategies to understand and influence consumer behavior by tapping into subconscious processes, emotions, and cognitive biases. While it holds the potential to create more human-centered, empathetic products and services, its misuse raises significant ethical concerns, such as manipulation, surveillance, and exploitation. The growing intersection of neuromarketing, artificial intelligence, and immersive technologies demands a critical approach to safeguard individual autonomy and mental privacy. By promoting ethical standards, fostering media literacy, and using neuromarketing for social good, businesses and individuals can navigate these powerful tools responsibly, ensuring they empower rather than exploit.