Constraints to Creativity: A Blueprint for Small Business Marketing in India

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This article presents actionable and innovative marketing strategies tailored for small businesses in India, emphasizing the power of creativity and community engagement over traditional budget constraints. By harnessing affordable technology, digital payment platforms, and social media advertising, entrepreneurs can effectively reach a broader audience while building strong local relationships. The piece highlights the importance of adapting to local culture and consumer preferences, leveraging government support, and maintaining flexibility in a rapidly changing market. Ultimately, it encourages small business owners to embrace resourcefulness and entrepreneurial spirit to achieve sustainable growth and success in a competitive landscape.

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